Abstract
We tested the hypothesis that Faith in Intuition (FI) would moderate implicit-explicit attitude relationship strength for attitudes formed via associative processes, but not propositional processes. Experiments 1 and 2 demonstrated that FI moderated I-E relationship strength for attitudes formed via evaluative conditioning. High FI people had stronger I-E correlations. Experiment 2 showed that FI did not moderate I-E relationship strength for attitudes formed via propositional reasoning. Those low in Need for Cognition (NC), however, showed stronger I-E correlations than those high in NC. The importance of considering trait variables in combination with the method of attitude formation is discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 290-301 |
| Number of pages | 12 |
| Journal | Journal of Consumer Psychology |
| Volume | 21 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 2011 |
Keywords
- Attitude formation
- Evaluative conditioning
- Explicit attitudes
- Implicit attitudes