The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength

Ian Zimmerman, Christopher Redker, Bryan Gibson

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

We tested the hypothesis that Faith in Intuition (FI) would moderate implicit-explicit attitude relationship strength for attitudes formed via associative processes, but not propositional processes. Experiments 1 and 2 demonstrated that FI moderated I-E relationship strength for attitudes formed via evaluative conditioning. High FI people had stronger I-E correlations. Experiment 2 showed that FI did not moderate I-E relationship strength for attitudes formed via propositional reasoning. Those low in Need for Cognition (NC), however, showed stronger I-E correlations than those high in NC. The importance of considering trait variables in combination with the method of attitude formation is discussed.

Original languageEnglish
Pages (from-to)290-301
Number of pages12
JournalJournal of Consumer Psychology
Volume21
Issue number3
DOIs
StatePublished - Jul 2011

Keywords

  • Attitude formation
  • Evaluative conditioning
  • Explicit attitudes
  • Implicit attitudes

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