The Transfer of Personality from Brands to Associate Spokespersons

Obinna Obilo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	The Transfer of Personality from Brands to Associate Spokespersons
Publisher	Academy of Marketing Science
Pages	829-829
State	Published - Jan 2015

Cite this

@inproceedings{1ea00b7fd53e4f00aaa6cae72eb9dd8b,

title = "The Transfer of Personality from Brands to Associate Spokespersons",

author = "Obinna Obilo",

year = "2015",

month = jan,

language = "English",

pages = "829--829",

booktitle = "The Transfer of Personality from Brands to Associate Spokespersons",

publisher = "Academy of Marketing Science",

}