The Underrepresentation of Women on Commercial FM-Radio Stations in the Top 20 Markets

Patricia A. Williamson, Ethan A. Kolek

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

A content analysis of weekday shifts at commercial FM radio stations in the top 20 markets in the United States was conducted. Findings show women are underrepresented in nearly every daypart. Overall, women make up approximately one-third of both morning drive talent and on-air talent overall. However, women constitute only 14.58% of all marquee/lead morning hosts. No women are heard on air during the week on 14% of stations sampled. Women are best represented on Adult Contemporary stations, and least represented at Rock, News/Talk, and Sports stations. Market size nor station ownership impacted air-talent gender.

Original languageEnglish
Pages (from-to)307-326
Number of pages20
JournalJournal of Radio and Audio Media
Volume28
Issue number2
DOIs
StatePublished - 2021

Fingerprint

Dive into the research topics of 'The Underrepresentation of Women on Commercial FM-Radio Stations in the Top 20 Markets'. Together they form a unique fingerprint.

Cite this