TY - JOUR
T1 - The Underrepresentation of Women on Commercial FM-Radio Stations in the Top 20 Markets
AU - Williamson, Patricia A.
AU - Kolek, Ethan A.
N1 - Publisher Copyright:
© 2020 Broadcast Education Association.
PY - 2021
Y1 - 2021
N2 - A content analysis of weekday shifts at commercial FM radio stations in the top 20 markets in the United States was conducted. Findings show women are underrepresented in nearly every daypart. Overall, women make up approximately one-third of both morning drive talent and on-air talent overall. However, women constitute only 14.58% of all marquee/lead morning hosts. No women are heard on air during the week on 14% of stations sampled. Women are best represented on Adult Contemporary stations, and least represented at Rock, News/Talk, and Sports stations. Market size nor station ownership impacted air-talent gender.
AB - A content analysis of weekday shifts at commercial FM radio stations in the top 20 markets in the United States was conducted. Findings show women are underrepresented in nearly every daypart. Overall, women make up approximately one-third of both morning drive talent and on-air talent overall. However, women constitute only 14.58% of all marquee/lead morning hosts. No women are heard on air during the week on 14% of stations sampled. Women are best represented on Adult Contemporary stations, and least represented at Rock, News/Talk, and Sports stations. Market size nor station ownership impacted air-talent gender.
UR - http://www.scopus.com/inward/record.url?scp=85087034041&partnerID=8YFLogxK
U2 - 10.1080/19376529.2020.1751632
DO - 10.1080/19376529.2020.1751632
M3 - Article
AN - SCOPUS:85087034041
SN - 1937-6529
VL - 28
SP - 307
EP - 326
JO - Journal of Radio and Audio Media
JF - Journal of Radio and Audio Media
IS - 2
ER -