The Underrepresentation of Women on Commercial FM-radio stations in the Top 20 Markets

Research output: Contribution to journalArticlepeer-review

Abstract

A content analysis of weekday shifts at commercial FM radio stations in the top 20 markets in the United States was conducted. Findings show women are underrepresented in nearly every daypart. Overall, women make up approximately one-third of both morning drive talent and on-air talent overall. However, women constitute only 14.58% of all marquee/lead morning hosts. No women are heard on air during the week on 14% of stations sampled. Women are best represented on Adult Contemporary stations, and least represented at Rock, News/Talk, and Sports stations. Market size norStation station ownership impacted was not related to air-talent gender.
Original languageEnglish
JournalJournal of Radio & Audio Media
StatePublished - Jun 8 2020

Fingerprint

Dive into the research topics of 'The Underrepresentation of Women on Commercial FM-radio stations in the Top 20 Markets'. Together they form a unique fingerprint.

Cite this