Understanding and Developing Contributions to Marketing Theory

Jeannette Paschen, Karen Robson, Matthew Wilson

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Strategic Marketing
State	Published - Aug 19 2021

Cite this

@article{751fcd6842de492cac9c5dde47d8ead8,

title = "Understanding and Developing Contributions to Marketing Theory",

author = "Jeannette Paschen and Karen Robson and Matthew Wilson",

year = "2021",

month = aug,

day = "19",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Journal of Strategic Marketing",

}