Understanding factors affecting consumer intention to shop in a virtual world.

Seung-Eun Lee, Tanya Domina, Maureen Sweeney MacGillivray

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)613-620
JournalJournal of Retailing Consumer Services
Volume19
Issue number6
StatePublished - 2012

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