University teachers' perceptions and evaluations of ethics instruction in the public relations curriculum

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Abstract

This study examined the present state of teaching ethics in university public relations departments in the U.S. and abroad. The results of this online survey indicated that PR teachers (N=249) perceived ethics instruction in PR education to be essential, and they believed in a close tie between general morality and professional ethics. However, the results also showed that the higher the participants' academic rank, the less favorable attitude they held toward the value of ethics education to students.

Original languageEnglish
Pages (from-to)316-318
Number of pages3
JournalPublic Relations Review
Volume36
Issue number3
DOIs
StatePublished - Sep 2010

Keywords

  • Ethics
  • Public relations
  • Public relations curriculum
  • Public relations education

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