Using a Sport Event within Coordinated Destination Marketing: A case history of the New Mexico Bowl

Daniel Ballou; Danny E Ballou

Using a Sport Event within Coordinated Destination Marketing: A case history of the New Mexico Bowl

Physical Education & Sport

Research output: Contribution to conference › Poster › peer-review

Abstract

This case study explored the use of a bowl game (The New Mexico Bowl), to increase tourist activities in the Albuquerque, NM metropolitan area.

Original language	English
State	Published - Oct 28 2012
Event	Sport Marketing Association - Orlando, FL Duration: Oct 28 2012 → Oct 28 2012

Conference

Conference	Sport Marketing Association
Period	10/28/12 → 10/28/12

Cite this

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title = "Using a Sport Event within Coordinated Destination Marketing: A case history of the New Mexico Bowl",

abstract = "This case study explored the use of a bowl game (The New Mexico Bowl), to increase tourist activities in the Albuquerque, NM metropolitan area.",

author = "Daniel Ballou and Ballou, {Danny E}",

year = "2012",

month = oct,

day = "28",

language = "English",

note = "null ; Conference date: 28-10-2012 Through 28-10-2012",

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TY - CONF

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AU - Ballou, Daniel

AU - Ballou, Danny E

PY - 2012/10/28

Y1 - 2012/10/28

N2 - This case study explored the use of a bowl game (The New Mexico Bowl), to increase tourist activities in the Albuquerque, NM metropolitan area.

AB - This case study explored the use of a bowl game (The New Mexico Bowl), to increase tourist activities in the Albuquerque, NM metropolitan area.

M3 - Poster

Y2 - 28 October 2012 through 28 October 2012

ER -

Using a Sport Event within Coordinated Destination Marketing: A case history of the New Mexico Bowl

Abstract

Conference

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Cite this