Abstract
This case study explored the use of a bowl game (The New Mexico Bowl), to increase tourist activities in the Albuquerque, NM metropolitan area.
Original language | English |
---|---|
State | Published - Oct 28 2012 |
Event | Sport Marketing Association - Orlando, FL Duration: Oct 28 2012 → Oct 28 2012 |
Conference
Conference | Sport Marketing Association |
---|---|
Period | 10/28/12 → 10/28/12 |