Using a Sport Event within Coordinated Destination Marketing: A case history of the New Mexico Bowl

Daniel Ballou, Danny E Ballou

Research output: Contribution to conferencePosterpeer-review

Abstract

This case study explored the use of a bowl game (The New Mexico Bowl), to increase tourist activities in the Albuquerque, NM metropolitan area.
Original languageEnglish
StatePublished - Oct 28 2012
EventSport Marketing Association - Orlando, FL
Duration: Oct 28 2012Oct 28 2012

Conference

ConferenceSport Marketing Association
Period10/28/1210/28/12

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