Using a Sport Event within Coordinated Destination Marketing: A case history of the New Mexico Bowl

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Cite this

@article{2ab12d36ce474ff09197457cf6510bc7,

title = "Using a Sport Event within Coordinated Destination Marketing: A case history of the New Mexico Bowl",

author = "John Barnes and Ballou, {Danny E}",

year = "2014",

month = mar,

day = "1",

language = "English",

volume = "3",

journal = "Journal of Sport",

publisher = "Journal of Sport",

number = "1",

}