Utilizing Relative Weight Analysis in Customer Satisfaction Research

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	158-175
Journal	International Journal of Market Research
Volume	62
Issue number	2
State	Published - Jan 2020

Cite this

@article{1eab2e8803d444168330acc342467c3a,

title = "Utilizing Relative Weight Analysis in Customer Satisfaction Research",

author = "Garver, {Michael Scott} and Zachary Williams",

year = "2020",

month = jan,

language = "English",

volume = "62",

pages = "158--175",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "International Journal of Market Research",

number = "2",

}