Original language | English |
---|---|
Pages (from-to) | 1-15 |
Journal | Marketing Management Journal |
Volume | 27 |
Issue number | 1 |
State | Published - 2017 |
Value Contribution of Personal Selling and Direct-to-Consumer Advertising in the Pharmaceutical Industry
Raj Agnihotri, Rebecca Dingus
Research output: Contribution to journal › Article › peer-review