Value Contribution of Personal Selling and Direct-to-Consumer Advertising in the Pharmaceutical Industry

Raj Agnihotri, Rebecca Dingus

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-15
Journal	Marketing Management Journal
Volume	27
Issue number	1
State	Published - 2017

Cite this

@article{bb4d60d19bc64b0b8a8b061ea75c5cce,

title = "Value Contribution of Personal Selling and Direct-to-Consumer Advertising in the Pharmaceutical Industry",

author = "Raj Agnihotri and Rebecca Dingus",

year = "2017",

language = "English",

volume = "27",

pages = "1--15",

journal = "Marketing Management Journal",

publisher = "Marketing Management Journal",

number = "1",

}