Why are Style Subscriptions Popular with Gen-Y Men? An Implicit Theory Perspective

Veena Chattaraman, Jihyun Sung

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Fashion Marketing and Management
State	Published - Jan 2022

Cite this

@article{b9c1c688d0894a888c0a790113360f95,

title = "Why are Style Subscriptions Popular with Gen-Y Men? An Implicit Theory Perspective",

author = "Veena Chattaraman and Jihyun Sung",

year = "2022",

month = jan,

language = "English",

journal = "Journal of Fashion Marketing and Management",

issn = "1361-2026",

publisher = "Journal of Fashion Marketing and Management",

}